Thursday, 25 June 2015

SEO Proposal


What Is SEO

SEO plays an important part to take your business worldwide. Search Engines such as Google, Bing and Yelp are quickly become the first place people look when wanting to find a company, product or service. This is where SEO becomes the key to making a website work.


Search Engine Optimization is used as a key tool for website owners to get more traffic to the website. It’s a way of analyzing and building websites so that they can be found an easy when they are indexed by the search engines. The goal when using SEO on a website is to get the traffic increased and to appear on the first few pages of the search engine, also ensuring that the website stays in this position and comes ahead of the competition in the search engine results.


What we do

We optimize your website according to keywords to get Google first ranking and also traffic. We have to use SEO techniques to optimize your website.

·        On-Page Optimization
·        Off- Page Optimization
·        Social Media optimization
·        Content Optimization.
·        Search Engine Marketing



On Page Optimization

In On Page optimization we provide unique content with proper keyword density, optimized title tags, descriptions and keywords, quality site structure and sitemap allowing easy access for search engine bots.



Benefits of On Page SEO

·         On-site SEO allows for potential customers to find your website or webpage ahead of your competitors in the search engine results.
·         Grow your business by attracting more leads from better search engine rankings.
·         Greatly expand your brand through better rankings and better placement on a search engine results page.
·         You’re always open to business because your website is marketing and selling for you 24/7.
·         Your website and web pages will load much faster, which will decrease the likelihood that prospective customers will get frustrated and just leave your website without contacting or buying from you.


Off Page Optimization

Off-page SEO is the process of optimizing your web pages from other websites to get back links .These back links act as a vote to the content on blogs, different postings and images. The more and better votes (links) you can get to your webpage the better it will rank in search results.




Benefits of Off Page SEO

·         It helps for better indexing of website
·         Make quality back links that help to get better ranking in search engines
·         People can come to your site from other sites
·         Building your brand name & online reputation
·         Provide quality traffic from targeted area



Social Media Optimization (SMO):

Social Media Marketing is a vital practice of using social networking sites to promote products, services and use for brand awareness.




Search engine optimization attracts the attention of the search engines, but not the people who have to know about your business. For this social networking websites plays an important role. This is a way to increase traffic on an enterprise website and to gain the attention of audience through social media websites. Most of the enterprises which want to expand their online customer base for them SMO is the one important technique to go with.


Facebook

Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.
                          
Facebook Tasks

·         Profile Creation
·         Facebook Fan page (that according to your website name or your brand name)
·         Facebook Posting & Share
·         Facebook Groups
·         Facebook Events
·         Facebook Ads



Benefits of Facebook Marketing

·         Facebook is a low-cost marketing strategy
·         Share basic information about your business
·         Share pictures and videos from your business
·         Talk to existing and potential customers
·         Raise brand awareness and promote positive word-of-mouth
·         Facebook can steer traffic to your website
·         Targeted advertising
·         Offer deals through Facebook Places
·         Drive website traffic and generate leads
·         Customer Interaction
·         Build an Audience and Then Sell


Twitter

Twitter is one of the most popular social networks in the world, so it only makes sense that every marketing professional you’ll run in to is going to tell you that Twitter needs to be a part of your business’ online marketing strategy. If you’ve already started using Twitter for business marketing or it’s something you’re considering,

Twitter Tasks

·         Following People related to your business & products.
·         Tweets related to your business services.
·         Posting and sharing
·         Build Your Followers Base
·         Balance Your Followers/Following Ratio

Benefits of Twitter Marketing

·         Connecting with customers
·         Branding
·         Customers feedback
·         Marketing
·         News
·         Give away coupon codes and promotions
·         Twitter is Viral
·         Spying on competition
·         Increase Sales
·         Brand loyalty
·         Build an Audience and Then Sell

 LinkedIn

LinkedIn is the preferred social media platform for B2B marketers at the current time. This may change in the future but currently, if B2B marketers have time for only one platform, then LinkedIn is the one they choose. In reality you would use all of these platforms. In my personal view the SEO benefits of Google Plus are very significant since B2B buyers frequently start with a search. However, when it comes to generating qualified leads and conversions most B2B marketers agree that LinkedIn is the current platform to use.

LinkedIn Tasks

·         Advertise your Profile on your Email Signature
·         Use LinkedIn Plug-ins to Promote your Website
·         Utilize Network Updates
·         Share your Twitter Feed
·         Create or Join a LinkedIn Group
·         Work your Company Page


Benefits of LinkedIn Marketing

·         Invite With Interest
·         Company Connections
·         Establish Authority
·         Stay Top of Mind
·         Drive Revenue
·         Become Better Known
·         Keep in Touch
·         Build an Audience and Then Sell


YouTube

YouTube is place an important in social media marketing. The most recent statistics on online video and YouTube are mind-blowing reported that Americans streamed 15 billion videos in the most recently recorded. While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 45% and mobile video viewing went up 40%. Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 40 hours of video are uploaded to YouTube every minute. Most suitable time for uploading video on you tube is Wednesday or Thursday. Most probably YouTube list their videos that time in week.



YouTube Tasks

·         Create compelling videos
·         Make your video findable.
·         Brand your YouTube channel.
·         Use annotations to build subscribers.
·         Post a bulletin and alert your friends and subscribers.
·         Use YouTube Ads.
·         Leverage other social media platforms.
·         Review YouTube Insights for more, um, insight


Benefits of YouTube Marketing

·         You can reach a global audience
·         It doesn’t need to be humorous
·         You can increase your rank in Google’s search engine
·         It’s free
·         People will subscribe to your channel
·         Content is Powerful
·         Give Them a Face
·         Potentially Viral


Google plus

Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works? You’re not alone.
This is a very simple breakdown of how you can get your business up and running on Google+ and start raising brand awareness and generating leads. According to a Global Web Index study, Google+ has 359 million monthly active users. That’s a market with huge potential to tap into! Furthermore, this makes the social network the second largest of all the social platforms. While the latest Google algorithm update did reference the importance of all social network activity as a factor in determining your Google search ranking, Google treats your Google+ content like another website page. Basically, when it comes to SEO and social media, Google+ content trumps content on any other social platform.

Google Plus Tasks

·         Making Effective profile
·         Making business Page
·         Start Sharing content
·         Create circles
·         Join Community
·         Join Groups
·         Also use Google Hangouts
·         Regular posting on Google Plus Business page
·         Plus one and Sharing
·         Rel=Publisher

Benefits of Google plus Marketing

·         It’s Your Personal Access to the Outside World
·         Google+ Local
·         Use Hash tags
·         Cover Photos
·         Host a Google+ Hangout
·         Google+ Communities


Content Optimization:

Search Engine friendly content is not much different from effective written sample. Well many guidelines remain same like well-structured, centered around key ideas etc. There is no such thing like search engine friendly it’s all to facilitate Search Engine Users who are real people unlike than any machine. Search Engine reward only to that content which is well written, organized and informative as per user’s searches and needs. On the other side if your content is suffered with extra keywords and promotions then according to Search Engine guidelines that is not worthy at all.


Content Optimization Tasks List;

·         Article Writing and Submission
·         Press Release Writing and Submission
·         Blog Creation Writing and Submission
·         Hub Page Creation & Submission
·         Guest Blog Posting

Benefits of Content Optimization;

·         Refresh Content helps to better indexing
·         Provide quality traffic
·         Describe your services effectively
·         Create honest trust with users
·         Improvement in keyword ranking


Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.



Search Engine Marketing Tasks

·         Google Adwords(PPC)
·         Facebook Ads
·         Linkedin Ads
·         Email Marketing

Benefits of Search Engine Marketing

·         Drive targeted traffic to your site 24/7. The Internet never sleeps. When your site has visibility on search engines, you are going to get targeted traffic every hour, every day. So forget about cold-calling and knocking on doors. You can now depend on search marketing to get you leads.

·         Able to reach out to global audience. If you run an international business and have prospects overseas, do not worry. With search marketing, you can now do business globally as there is no geographical boundary anymore.

·         Get more targeted traffic to your website. Search engine is the number one traffic referral source for most websites. Millions of searches are conducted every day as people look for websites, information, products and services. With search marketing, you can definitely get more targeted traffic to your website.

·         Cost effective. When compared to other traditional advertising media, search marketing is definitely more cost effective. Search engine traffic is more targeted which makes it easier for you to convert prospects to customers.

·         Build your brand. When your website has high visibility on search engines, you are showing your prospects that your business is an authority brand. When searchers see your website often, they will remember your brand. Even if they do not need the product or service now, they will think of your brand first when they need it in the near future.




*************Working Plan**************

We will perform all these tasks to optimize http://www.xxxxxx.com for all search engines.

ON Page SEO
OFF Page SEO
SMO
SEM

Keyword Analysis
Submit Website in Google
Facebook
Google Adwords (PPC)
Meta Tags
Yahoo Directory Submission
Google Plus
Facebook Ads
Competitors Analysis
Directory
Twitter
Linkedin Ads
Site Analysis
Social Bookmarking
LinkedIn
Email Marketing
Robots.txt
Forum Postings
You Tube
Google Site map
Profile Creation
Pinterest
Heading Tag
Classifieds

Yahoo or Bing Sitemap
Video Promotion

Image Optimization
Article Submission

Design Compatibility to browsers
Press Release

301 Redirection
Blog Creation

W3C Validation
Blog Commenting

Google analytics
Hub pages Creation and commenting

Google validation tag
Google Places

Bing Webmaster
Local Listing








****************** Suggested Keywords*****************


S.NO
Keyword
Competition
Avg. Monthly Searches
1
keywords1
High
74,000
2
keywords2
high
1000
3
keywords3
high
1000
4
keywords4
medium
110
5
keywords5
medium
70











































***********Time estimation & Success Process***********

We need 20 to 25 hours per week to perform SEO/SMO/SEM activities and it will take 5 to 6 months to get all keywords on Google 1st first page.

We will send you weekly report where you can check working progress like keyword ranking, visitors according to city, state and country, referral traffic, bounce rate, most searched keywords for your site and lot more.
____________________________________________________________

Monthly Strategy



29 15 Dir+1 Classified Ads
30 15 Bookmarking+1 Classified Ads
31 15 Dir+1 Classified Ads+1s Article+5 Article Bookmarking
1
2
3 Saturday
4 Sunday
5 15 Directories + 1 Classifieds
6 15 Social Bookmarking + 1 Classified
7 15 Bookmarking+1 Classified Ads+1 Video Promotion+4 Press Release Bookmarking
8 15 Dir+1 Classified Ads+2nd Blog+5 Blog Bookmarking
9 15 Bookmarking+1 Classified Ads+2nd Article+1Document Sharing
10 15 Dir+1 Classified Ads+5 Blog Bookmarking+5 Article Bookmarking
11 Sunday
12 15 Bookmarking+1 Classified Ads+1 Video Promotion
13 15 Dir+1 Classified Ads+3rd Blog+1Document Sharing
14 15 Bookmarking+1 Classified Ads+3rd Article+5 Blog Bookmarking
15 15 Dir+1 Classified Ads+1 Video Promotion+5 Blog Bookmarking
16 15 Bookmarking+1 Classified Ads+5 Article Bookmarking
17 Saturday
18 Sunday
19 15 Dir+1 Classified Ads+4th Blog+1Document Sharing+5 Article Bookmarking
20 15 Bookmarking+1 Classified Ads+1 Video Promotion+4th Article
21 15 Dir+1 Classified Ads+5 Blog Bookmarking4 Press Release Bookmarking
22 15 Bookmarking+1 Classified Ads+5 Article Bookmarking
23

Thursday, 4 June 2015

How can define SEO Off-page submission?

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Offpage Seo :- In seo if your Onpage is good then next step to increase your website rank is Offpage seo. We start Offpage of a website after complete website analysis. For that we check that is website according to google guidelines or not if not that we make it according to google guidelines and after that we start Offpage seo.
Complete Website Analysis           :- It can be difficult choosing the right keywords for your target audience. Using the analysis, you will be able to see what keywords are working for you and which ones are not. The search engines rank your page based on what position it ranks in searches.
Competitor Analysis :- Competitor Analysis is an assessment of the strengths and weaknesses of current and potential competitors. To stay one step ahead of your competitors, you need to know what elements of their website are successful, then emulate and expand on it.
Search Engine Submission :- More than 80% of web traffic comes from search engine referrals. Submission of your web site every month to the 400+ major global and regional search engines.
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Directory Submission:- directory submission is one of the best ways to improve the website visibility on the internet. a web directory is online yello pages, underwhich a user can locate relevant information.web directory can also be defined as a collection of bookmarks made available to the public.it can also be classified as an online marketing strategy to improve a website visibility as well as search search engine ranking.
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Social Bookmarking:- Social bookmarking is one of the off-page search engine optimisation methods, as it provides backlinks or inbound links to your site. This is one way of achieving targeted traffic to your website, since visitors from Social Bookmarking sites will visit your site, only if they find your content interesting or valuable to them.
Dmoz Submission :- DMOZ is the most respected online directory helps to Boost your site. All major search engines like Google , Yahoo, and Bing give a lot of importance to websites having links from Dmoz. Inclusion in Dmoz can dramatically increase your website ranking and traffic.
Web 2.0 :- A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users  are limited to the passive viewing of content that was created for them.
Blogging :- Blogs are usually (but not always) written by one person and are updated pretty regularly. Blogs are often written on a particular topic – there are blogs on virtually any topic you can think of. From photography, to spirituality, to recipes, to personal diaries to hobbies – blogging has as many applications and varieties as you can imagine. Whole blog communities have sprung up around some of these topics putting people into contact with each other in relationships where they can learn, share ideas, make friends with and even do business with people with similar interests from around the world.
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Blog Posting :- Blog Posting with SEO is the most successful strategy as Blogs are the most informal and highly read written material on the net. With professional SEO and marketing, our team creates the best technique to bring traffic to your site, which shall increase your sales like never before.
Rss Submission    :- Rich Site Syndication is a method by which the directories, blogs and forums to which your content is submitted will continually be updated as you update your website and the products and services you offer. These are made to sound authoritative and expert.
Forum Posting :- A very popular venue for internet searches, forums are now exploding on virtually every topic. We find those that are most relevant and current for your business, and will include as many keywords and phrases as allowed.
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Microsite Creation:-  A microsite is a small, usually independent website that is a supplement to a primary brand or “parent” website. Ranging in size from a single page to a number of pages, microsites can echo the corporate or brand look and feel, but it could look completely different. No matter what the look, it is created to be a separate destination and contains unique content.
Hub Page Creation and Submission :- HubPages is a user generated content site. Users submit magazine-style articles which are posted as individual webpages. Users retain all intellectual property rights to their Hubs and can delete them at any time.
Email Marketing :- Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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Creating Ranking Reports :- It’s helps to understand keyword ranking and websiteprogress.By this we can check how much work we have to do more to increase website rank.
Article Marketing :- Article submissions is one of the foremost methods of obtaining visibility for your website. People who search for information, products and services all over the web frequent relevant directories to read articles that have been submitted by others of the same interests and business individuals who have related products and services to sell.
Video Marketing :- Technologies that allow businesses to apply videos to their business model are also growing, making it even more important to get involved in some way for any business.
Press Release :- A press release is a document issued to media and consumers to announce yourself and your product. A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products. A professionally written press release can make the difference between a successful press release and an utter failure.
Classified Ads creation And Submission :- Classify adds is the way to publish your site to local business community. This is a type of advertisement of your product when every any use need your services or product they can use classified sites.
Social Media Marketing :- Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.


Link Building :- Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.
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Social Media Marketing :-  Social media marketing has great role in increasing traffic for a website in short time. We use Social media marketing to promote website.Following are some Social Media sites which has great role to increase sales.
  Facebook Fan Page Creation or Business Page        :- Facebook Fan pages are public and thus search engine can index your fan pages and list them in their search results. It is an easy way to build a community for your blog or website and building a community for your clients and prospects.

   Twitter(Followers)        :- It’s a social platform, it only works if you use it socially. On top of that, if you want other people to retweet your content, you’ll have more success if you’re being followed by relevant people – so make the effort in building those relationships.
  LinkedIn    :- Linkedin is a World’s Largest Professional Network.Linkedin has more than 60 millions members. People on linkedin are serious about doing business. So through Linked in we can increase our business.For our professional clients, LinnkedIn is usually the first social media platform we look profile optimization.

What is your on-page seo working style?

Onpage SEO :- Onpage seo is also very important for a website.If Onpage of a website is good or accoding to google guidelines then google Crawl that website more and rank of that website automaticaly increases. 
Keyword Research :- Keyword research is the lifeline of any website’s search engine optimization. Keyword research is an important search engine optimization (SEO) tool. It sets the web traffic to your website, especially the web pages if these are highly searched keywords.
Title Tag Modifications :- At the very top of each web page is the title tag. One of the most important SEO factors, the Title Tag carries real weight in search engines. The title tag (and, specifically, the language contained therein) strongly influences how search engines interpret and index a web page.
Meta Tags Creation :- Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.
Google Analytic Code Creation :- Understanding the traffic that visits your website allows you to develop a correct and accurate search marketing campaign.
Heading Modification (h1, h2, h3, h4, h5, h6) :- Part of the underlying HTML of the release, the H1 tag reinforces other optimization factors and can help focus the search engine’s attention on a key aspect of the overall message. By using the headline, we repeat a powerful, clear, richly descriptive phrase and amplify your release’s key message.
URL Rewriting :- Rewriting a URL means changing the way the URL is displayed in the browser. When a user lands on a page with a rewritten URL, the code behind that page doesn’t change. In fact, the server still reads the original URL.
Google,Yahoo and Bing Webmaster Verification :- Webmaster verification to help you in handling all aspects of website management. It used to be called Google sitemaps but it is the new and improved version. Specifically, it comes with new programs that are developed to help users improve their site’s visibility on Google yahoo and bing.
Robots.txt Modification :- The Meta Robots tag controls search engine robots on a per-page basis. It tells Robots they may traverse the page, but index or not index it.
Sitemap (Creation And Submission) :- A XML Sitemap helps the robots reach all your pages more easily on your site. you can set a priority for the pages inside the xml sitemap that helps the robots know importance of your pages. This way you can set the man pages that with the highest priority an thus letting the search engines know what are the most important pages on your site.
Ror Creation :- ROR (Resources of a Resource) is a rapidly growing independant XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content.
Image Optimization :- Image Optimization is also an important process in seo. If you have an image gallery in your website. Then you have to optimize those images in the search engines. Crawlers (Spiders) cannot understand the Image and text which is printed in the Image.So seo image optimization technique to optimize them in the search engines. This is a simple technique to remember while inserting the image in the website.
Canonical Tag :-  A Canonical tag is an HTML tag that you can add to your website when you have two or more pages with duplicate content, and to standardize the official preferred URL when your site has multiple URLs. Let’s say that you have three different URLs that route to the same information. Google and other search engines do not like seeing the same information and content on different URLs because it looks spammy. By using a Canonical tag, you can choose one specific URL to route the information to. This will eliminate the redundant URLs. A Canonical tag is the simplest way to let Google and other search engines know that the content on your site is not duplicate, even though it looks like it.

301 Redirect :- This tells the search engines that any link juice the old URL had should now be given to the new URL. also makes for a good user experience, rather than showing a 404 error page.

Seo Packages

                     Royal Design Solution

SEO Processes

Per month its cost ($300)
Total  three moths payments is ($900)
Or You can hire me on hourly basis $3.50/ hour .

SEO PACKAGE DETAILS:-
Select Plan    3 Months Plan (900)
 Plan  FeaturesKeyword Analysis, Homepage On-site SEO
  • Meta Title Tag
  • Meta Keywords
  • Meta Description Tag
  • Heading tag (H1, H2, H3…. H5) Optimization
  • Image Tag(ALT)
  • Google Webmaster Register
  • Google analytics account Setup
  • Html Sitemap
  • Xml Sitemap
  • Ror.xml
  • Robots.txt
  • Site Structure
  • Off-Page Seo
  • Manual Directory Submission
  • Social Bookmarking
  • Forum Posting
  • Blog comments
  • Search engine submission
  • Blog creation
  • Blog optimization
  • Article writing
  • Article submission
  • Classified ads Submission
  • 404 Error Handling Page
  • Search Engine Submissions
  • Social Media Marketing
  • Facebook Optimization
  • Twitter optimization
  • Instagram
  • Pinterest
  • Google Plus
  • Month One  ($300)
  • Keyword Analysis, Homepage Onsite SEO
  • Meta Title Tag
  • Meta Keywords
  • Meta Description Tag
  • Heading tag (H1, H2, H3…. H5) Optimization
  • Image Tag(ALT)
  • Google Webmaster Register
  • Google analytics account Setup
  • Html Sitemap
  • Xml Sitemap
  • Ror.xml
  • Robots.txt
  • Site Structure
  • Off-Page Seo
  • Manual Directory Submission
  • Social Bookmarking
  • Forum Posting
  • Search engine submission
  • Initial Ranking Report
   
Month Two ($600)
Off - Page SEO
  • Manual Directory Submission
  • Social Bookmarking
  • Forum Posting
  • Blog comments
  • Search engine submission
  • Blog creation
  • Blog optimization
  • Article writing
  • Article submission
  • Classified ads Submission
  • 404 Error Handling Page
  • Search Engine Submissions
  • 10 Hrs Social Media Marketing
  • Ranking Reports
  • Progress Reporting
   
Month Three  ($900)

Off-Page SEO
  • Manual Directory Submission
  • Social Bookmarking
  • Forum Posting
  • Blog comments
  • Search engine submission
  • Blog creation
  • Blog optimization
  • Article writing
  • Article submission
  • Classified ads Submission
  • 404 Error Handling Page
  • Search Engine Submissions
  • 10 Hrs Social Media Marketing
  • Ranking Reports
  • Progress Reporting