SEO Proposal

What Is SEO

SEO plays an important part to take your business worldwide. Search Engines such as Google, Bing and Yelp are quickly become the first place people look when wanting to find a company, product or service. This is where SEO becomes the key to making a website work.

Search Engine Optimization is used as a key tool for website owners to get more traffic to the website. It’s a way of analyzing and building websites so that they can be found an easy when they are indexed by the search engines. The goal when using SEO on a website is to get the traffic increased and to appear on the first few pages of the search engine, also ensuring that the website stays in this position and comes ahead of the competition in the search engine results.

What we do

We optimize your website according to keywords to get Google first ranking and also traffic. We have to use SEO techniques to optimize your website.

·        On-Page Optimization

·        Off- Page Optimization

·        Social Media optimization

·        Content Optimization.

·        Search Engine Marketing

On Page Optimization

In On Page optimization we provide unique content with proper keyword density, optimized title tags, descriptions and keywords, quality site structure and sitemap allowing easy access for search engine bots.

Benefits of On Page SEO

·         On-site SEO allows for potential customers to find your website or webpage ahead of your competitors in the search engine results.

·         Grow your business by attracting more leads from better search engine rankings.

·         Greatly expand your brand through better rankings and better placement on a search engine results page.

·         You’re always open to business because your website is marketing and selling for you 24/7.

·         Your website and web pages will load much faster, which will decrease the likelihood that prospective customers will get frustrated and just leave your website without contacting or buying from you.

Off Page Optimization

Off-page SEO is the process of optimizing your web pages from other websites to get back links .These back links act as a vote to the content on blogs, different postings and images. The more and better votes (links) you can get to your webpage the better it will rank in search results.

Benefits of Off Page SEO

·         It helps for better indexing of website

·         Make quality back links that help to get better ranking in search engines

·         People can come to your site from other sites

·         Building your brand name & online reputation

·         Provide quality traffic from targeted area

Social Media Optimization (SMO):

Social Media Marketing is a vital practice of using social networking sites to promote products, services and use for brand awareness.

Search engine optimization attracts the attention of the search engines, but not the people who have to know about your business. For this social networking websites plays an important role. This is a way to increase traffic on an enterprise website and to gain the attention of audience through social media websites. Most of the enterprises which want to expand their online customer base for them SMO is the one important technique to go with.

Facebook

Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.

                          

Facebook Tasks

·         Profile Creation

·         Facebook Fan page (that according to your website name or your brand name)

·         Facebook Posting & Share

·         Facebook Groups

·         Facebook Events

·         Facebook Ads

Benefits of Facebook Marketing

·         Facebook is a low-cost marketing strategy

·         Share basic information about your business

·         Share pictures and videos from your business

·         Talk to existing and potential customers

·         Raise brand awareness and promote positive word-of-mouth

·         Facebook can steer traffic to your website

·         Targeted advertising

·         Offer deals through Facebook Places

·         Drive website traffic and generate leads

·         Customer Interaction

·         Build an Audience and Then Sell

Twitter

Twitter is one of the most popular social networks in the world, so it only makes sense that every marketing professional you’ll run in to is going to tell you that Twitter needs to be a part of your business’ online marketing strategy. If you’ve already started using Twitter for business marketing or it’s something you’re considering,

Twitter Tasks

·         Following People related to your business & products.

·         Tweets related to your business services.

·         Posting and sharing

·         Build Your Followers Base

·         Balance Your Followers/Following Ratio

Benefits of Twitter Marketing

·         Connecting with customers

·         Branding

·         Customers feedback

·         Marketing

·         News

·         Give away coupon codes and promotions

·         Twitter is Viral

·         Spying on competition

·         Increase Sales

·         Brand loyalty

·         Build an Audience and Then Sell

 LinkedIn

LinkedIn is the preferred social media platform for B2B marketers at the current time. This may change in the future but currently, if B2B marketers have time for only one platform, then LinkedIn is the one they choose. In reality you would use all of these platforms. In my personal view the SEO benefits of Google Plus are very significant since B2B buyers frequently start with a search. However, when it comes to generating qualified leads and conversions most B2B marketers agree that LinkedIn is the current platform to use.

LinkedIn Tasks

·         Advertise your Profile on your Email Signature

·         Use LinkedIn Plug-ins to Promote your Website

·         Utilize Network Updates

·         Share your Twitter Feed

·         Create or Join a LinkedIn Group

·         Work your Company Page

Benefits of LinkedIn Marketing

·         Invite With Interest

·         Company Connections

·         Establish Authority

·         Stay Top of Mind

·         Drive Revenue

·         Become Better Known

·         Keep in Touch

·         Build an Audience and Then Sell

YouTube

YouTube is place an important in social media marketing. The most recent statistics on online video and YouTube are mind-blowing reported that Americans streamed 15 billion videos in the most recently recorded. While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 45% and mobile video viewing went up 40%. Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 40 hours of video are uploaded to YouTube every minute. Most suitable time for uploading video on you tube is Wednesday or Thursday. Most probably YouTube list their videos that time in week.

YouTube Tasks

·         Create compelling videos

·         Make your video findable.

·         Brand your YouTube channel.

·         Use annotations to build subscribers.

·         Post a bulletin and alert your friends and subscribers.

·         Use YouTube Ads.

·         Leverage other social media platforms.

·         Review YouTube Insights for more, um, insight

Benefits of YouTube Marketing

·         You can reach a global audience

·         It doesn’t need to be humorous

·         You can increase your rank in Google’s search engine

·         It’s free

·         People will subscribe to your channel

·         Content is Powerful

·         Give Them a Face

·         Potentially Viral

Google plus

Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works? You’re not alone.

This is a very simple breakdown of how you can get your business up and running on Google+ and start raising brand awareness and generating leads. According to a Global Web Index study, Google+ has 359 million monthly active users. That’s a market with huge potential to tap into! Furthermore, this makes the social network the second largest of all the social platforms. While the latest Google algorithm update did reference the importance of all social network activity as a factor in determining your Google search ranking, Google treats your Google+ content like another website page. Basically, when it comes to SEO and social media, Google+ content trumps content on any other social platform.

Google Plus Tasks

·         Making Effective profile

·         Making business Page

·         Start Sharing content

·         Create circles

·         Join Community

·         Join Groups

·         Also use Google Hangouts

·         Regular posting on Google Plus Business page

·         Plus one and Sharing

·         Rel=Publisher

Benefits of Google plus Marketing

·         It’s Your Personal Access to the Outside World

·         Google+ Local

·         Use Hash tags

·         Cover Photos

·         Host a Google+ Hangout

·         Google+ Communities

Content Optimization:

Search Engine friendly content is not much different from effective written sample. Well many guidelines remain same like well-structured, centered around key ideas etc. There is no such thing like search engine friendly it’s all to facilitate Search Engine Users who are real people unlike than any machine. Search Engine reward only to that content which is well written, organized and informative as per user’s searches and needs. On the other side if your content is suffered with extra keywords and promotions then according to Search Engine guidelines that is not worthy at all.

Content Optimization Tasks List;

·         Article Writing and Submission

·         Press Release Writing and Submission

·         Blog Creation Writing and Submission

·         Hub Page Creation & Submission

·         Guest Blog Posting

Benefits of Content Optimization;

·         Refresh Content helps to better indexing

·         Provide quality traffic

·         Describe your services effectively

·         Create honest trust with users

·         Improvement in keyword ranking

Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Search Engine Marketing Tasks

·         Google Adwords(PPC)

·         Facebook Ads

·         Linkedin Ads

·         Email Marketing

Benefits of Search Engine Marketing

·         Drive targeted traffic to your site 24/7. The Internet never sleeps. When your site has visibility on search engines, you are going to get targeted traffic every hour, every day. So forget about cold-calling and knocking on doors. You can now depend on search marketing to get you leads.

·         Able to reach out to global audience. If you run an international business and have prospects overseas, do not worry. With search marketing, you can now do business globally as there is no geographical boundary anymore.

·         Get more targeted traffic to your website. Search engine is the number one traffic referral source for most websites. Millions of searches are conducted every day as people look for websites, information, products and services. With search marketing, you can definitely get more targeted traffic to your website.

·         Cost effective. When compared to other traditional advertising media, search marketing is definitely more cost effective. Search engine traffic is more targeted which makes it easier for you to convert prospects to customers.

·         Build your brand. When your website has high visibility on search engines, you are showing your prospects that your business is an authority brand. When searchers see your website often, they will remember your brand. Even if they do not need the product or service now, they will think of your brand first when they need it in the near future.

*************Working Plan**************

We will perform all these tasks to optimize http://www.xxxxxx.com for all search engines.

ON Page SEO	OFF Page SEO	SMO	SEM
Keyword Analysis	Submit Website in Google	Facebook	Google Adwords (PPC)
Meta Tags	Yahoo Directory Submission	Google Plus	Facebook Ads
Competitors Analysis	Directory	Twitter	Linkedin Ads
Site Analysis	Social Bookmarking	LinkedIn	Email Marketing
Robots.txt	Forum Postings	You Tube
Google Site map	Profile Creation	Pinterest
Heading Tag	Classifieds
Yahoo or Bing Sitemap	Video Promotion
Image Optimization	Article Submission
Design Compatibility to browsers	Press Release
301 Redirection	Blog Creation
W3C Validation	Blog Commenting
Google analytics	Hub pages Creation and commenting
Google validation tag	Google Places
Bing Webmaster	Local Listing

****************** Suggested Keywords*****************

S.NO	Keyword	Competition	Avg. Monthly Searches
1	keywords1	High	74,000
2	keywords2	high	1000
3	keywords3	high	1000
4	keywords4	medium	110
5	keywords5	medium	70

***********Time estimation & Success Process***********

We need 20 to 25 hours per week to perform SEO/SMO/SEM activities and it will take 5 to 6 months to get all keywords on Google 1^st first page.

We will send you weekly report where you can check working progress like keyword ranking, visitors according to city, state and country, referral traffic, bounce rate, most searched keywords for your site and lot more.

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